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Commission Junction rolls out innovative media content for TUI group LONDON, UK – 28 March 2006 – Commission Junction, a leading provider of advanced affiliate marketing solutions is working with the TUI holiday group (under the Thomson Holidays, Portland Holidays Direct and Simply Travel brands), to develop innovative and exclusive new media content for affiliate websites. TUI's top ten destinations guides are currently available as videos and audio podcasts on the Commission Junction network, to destinations including Turkey, Majorca, Gran Canaria and Ibiza(1). Within the next 3 months, Commission Junction will to increase the number of videos to 15, have user reviews, and provide RSS feeds to affiliates. In addition, Thomson Ski holidays and ‘build your own holiday' creatives, (where users can fill in search fields to search for a bespoke holiday for them) will be launching on the Commission Junction network by the end of April this year. The benefits to affiliates having the new media creatives available to them is clear – to ultimately to give users more reasons to return to them – making them a destination site. TUI is looking to capitalize on this growth by launching ‘Thomson Talk Back', a new project to share the success of their affiliate marketing programme with Commission Junction to new website owners and the travel industry. The initiative will see TUI undertake a consultation process with their top affiliates, during the first half of 2006. Tina Judic, Client Development Director at Commission Junction said “The technology and creatives that are currently available to Commission Junction are unprecedented within the affiliate marketing space. In conjunction with TUI we're committed to giving publishers what they want – we actively consult with our affiliate partners, to understand which new tools and creatives they believe will drive the most revenue, conversion to sale and the best user experience.” She added “These developments with the TUI Group are a prime example of the way in which we can customize affiliate marketing programmes to satisfy both the advertiser and the affiliates.” Pete Norwood, New Media Affiliates Manager at TUI said “We are seeing continued, sustained growth with our affiliate programme, running with Commission Junction. We are working closely with the team at Commission Junction to develop new, exciting ways to deliver creatives to our publisher network, with the ultimate aim of increasing revenue for us and our affiliates.” About ValueClick: ValueClick Inc. (Nasdaq: VCLK) is one of the world's largest integrated online marketing companies. Through its individual brands, ValueClick offers comprehensive and scalable solutions that deliver cost-effective customer acquisition for advertisers and revenue for publishers. ValueClick provides advertisers and publishers with performance-based solutions through all online marketing channels. Brand offerings include:
About TUI: The World of TUI, the largest tourism and services group in the world, employs 80,000 people in 500 companies around the world. The World of TUI is a world class, innovative and customer focused company which owns many of Europe's best known holiday brands and has leadership positions in its airline, inclusive tour business, and travel agency sectors. The group employs 17,500 people in the UK, Ireland, Sweden, Norway, Denmark and Finland. This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, ValueClick's ability to successfully integrate its recently completed Fastclick and Webclients mergers, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under “Risk Factors” and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on March 31, 2005, its current report on Form 8-K filed on February 27, 2006, recent quarterly reports on Form 10-Q, other current reports on Form 8-K, its amended registration statement on Form S-4, filed on September 27, 2005, and its final prospectus on Form 424B3 filed on September 28, 2005. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. |
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