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tote betXpress Embraces Performance-Based Online Sales Tracking Selects Commission Junction Network and Advanced Services LONDON, UK – 20 October 2003 – Commission Junction, a leader in pay-for-performance marketing, announced today that tote betXpress, the interactive gaming arm of The Tote, has selected Commission Junction for expanding its online presence and sales. Through Commission Junction's quality network, tote betXpress already has, in one month, in excess of 300 publishers actively promoting and earning good commissions whilst offering its £10 free bet incentive to customers who open an account with them. tote betXpress will use Commission Junction's CJ Vantage™ product solution, which provides enhanced online tracking and reporting sophistication, improving measurements. As an organisation, The Tote has been established for over 75 years. Since its introduction in May 2002, tote betXpress has generated £18 million in sales through its online activity alone, offering a diverse range of sporting wagers from horse racing and football to American sports. tote betXpress is an easy to use, coupon-based site aimed at the 'betting savvy' customer. Since its induction, tote betXpress has switched to Commission Junction for increased commitment and better relationships with its publishers. Commenting on the announcement, Keith McDonnell, Head of Interactive Betting of tote betXpress, said, "The UK online betting industry is extremely competitive, but we're confident that our partnership with Commission Junction will prove fruitful and elevate us above the pack. With CJ Vantage we are now able to leverage successful publisher relationships, strengthening acquisition tactics which will in turn deliver ROI." To ensure closer, open relationships with its publishers, tote betXpress will be launching a publisher loyalty program at the beginning of next year. tote betXpress will reward publishers that meet certain, set criteria with 'tote betXpress experience' days, enabling the opportunity for networking and for building stronger relationships. "CJ Vantage is a great tool for having closer relationships with publishers. It offers metrics to promote and effectively manage advertising campaigns, which will complement tote betXpress' plans for its publisher loyalty program," stated Susan Kingston, Business Development Manager, Commission Junction UK and Ireland. "We have a wealth of experience in the gaming industry, making this partnership a great fit. We're thrilled to have tote betXpress on board." Note to editors: CJ Vantage uses the foundation capabilities of the Commission Junction Open Marketplace and Account Manager 6.0, an industry-leading product that gives advertisers and publishers sophisticated metrics to promote and effectively manage advertising programs. In addition, it enables clients to create multiple advertising programs and compensate publishers differently for each desired result, such as a customer referral or a sale, via a single interface. About tote betXpress The Tote (or Horserace Totalisator Board to use the formal title) was set up in 1928 to take pool bets on horse racing (for which it has the exclusive licence). It has developed into one of the largest and most important betting organisations in the UK, with a significant presence on all 59 racecourses, 435 high street betting shops taking bets on the full range of racing and sporting events, one of the biggest telephone betting operations anywhere and a betting website (www.tote.co.uk) that is rapidly developing a large following. Importantly, all of the Tote's profits go to horseracing and it is also racing's largest sponsor, backing 230 races in total during the year. About Commission Junction Commission Junction, a leader in pay-for-performance marketing, delivers advanced solutions that facilitate strategic online relationships between advertisers and publishers, driving accountable results for each client. By publishing performance metrics on advertisers, publishers, and ads within its network and leveraging its own expertise in online marketing through service, education and promotion, Commission Junction creates an open marketplace of low risk and high reward for its clients. The company serves billions of impressions monthly, ranking it among the largest ad networks in the world. Clients include leading online marketers eBay, Expedia, Marbles, Marks & Spencer, MFI, and Argos Additions. Commission Junction is headquartered in Santa Barbara, CA., with offices in San Francisco, New York and London. For additional information, visit www.cj.com/uk or call + 44 (0)207 025 8031. |
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