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Commission Junction to Work Closer With Media Agencies to Educate on the Value of Pay-for-Performance Pay-for-Performance Offers ROI, Quality Leads and Integration With Other Marketing Activity LONDON, UK – 23 September 2003 – Commission Junction, a leader in pay-for-performance marketing, announced today its increased focus on working with media agencies to further promote and educate organisations on the value of pay-for-performance marketing. Commission Junction already works with such agencies as Starcom Mediavest, a leading brand communications agency, who is very active in the online advertising space, with such clients as FlyBe and Morgan Stanley. With online pay-for-performance activity becoming an increasing commodity, Commission Junction is keen to dispel the myths and educate the market on three, distinct messages:
"It's not just a question of setting up an online program for your client and leaving it to run itself," said Matthew Simpson, digital buying group head, Starcom Mediavest. "Online ad campaigns need in-house attention and management to monitor what's working and what's not. Agencies shouldn't feel threatened by the concept. Our clients have online programs which form an integral part of their overall campaign, whilst continuing to commit to the more conventional, traditional media streams. We've got an in-house team devoted to managing this element of our clients campaigns, plus we receive immense support and service from Commission Junction which enables our clients' programs to receive consistent results." Recent research published by Jupiter revealed that the long-term viability of the Internet as an ad medium remains strong, and by 2008, total Internet ad spending in Europe will reach €4 billion-representing 4.5 percent of total ad spending. Commenting on the increasing importance of online advertising, Susan Kingston, business development manager of Commission Junction UK & Ireland, said, "We want to drive home the fact that online pay-for-performance marketing is not something to be fearful of. In many cases the Internet is being treated as a stand-alone channel when it should be treated as part of the marketing mix to truly reap the benefits and recognise its value. Starcom Mediavest is a true advocate of this message and we hope to work further with other agencies that have a similar outlook, work ethic and dedication." Note to the editor: Commission Junction will be staging a series of forums to educate the market regarding the concept of online advertising, addressing some of the misleading messages associated with the medium. The next forum is planned to take place at the end of October. About Commission Junction Commission Junction, a leader in pay-for-performance marketing, delivers advanced solutions that facilitate strategic online relationships between advertisers and publishers, driving accountable results for each client. By publishing performance metrics on advertisers, publishers, and ads within its network and leveraging its own expertise in online marketing through service, education and promotion, Commission Junction creates an open marketplace of low risk and high reward for its clients. The company serves billions of impressions monthly, ranking it among the largest ad networks in the world. Clients include leading online marketers eBay, Expedia, Marbles, Marks & Spencer, MFI, and Argos Additions. Commission Junction is headquartered in Santa Barbara, CA., with offices in San Francisco, New York and London. For additional information, visit www.cj.com/uk or call + 44 (0)207 025 8031. About The Starcom Mediavest Group The Starcom Mediavest Group (SMG) has an unrivalled pedigree and origins that lie in three distinguished media businesses. The Media Centre launched out of DMB&B's media department in 1991. Most of its blue chip clients, such as Fiat, COI Communications and Procter & Gamble, are still with the group. It rebranded as Mediavest in 1997 and, following the merger of Leo Burnett and DMB&B, was incorporated into the Starcom Mediavest Group within parent bcom³. Starcom Worldwide was created in 1999 from Leo Burnett's media department, establishing an immediate top five global media company. This became the foundation of the Starcom Mediavest Group formed in 2000. In the UK, Starcom merged with Motive (BBH's media department) to create an equally successful business renamed Starcom Motive. Its client base includes such prestigious names as McDonald's, Barclays, Heinz, Levi's, Interbrew and Procter & Gamble. At $18.4bn billings (source: RECMA 2002), Starcom Mediavest Group is now the largest media company worldwide. In the UK, SMG is the largest media company with combined billings of £750m. It has unrivalled blue chip media consolidation experience across such clients as the COI, Barclays Bank, Procter & Gamble, British Telecom and McDonald's. |
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