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Fair Practices Established in Pay-for-Performance Advertising Web Publisher Code of Conduct Expanded and Launched into Europe LONDON, UK – 17 March 2003 – Be Free, Commission Junction and Performics, leading providers in the pay-for-performance marketing arena, announced today their joint campaign to establish a Web publisher Code of Conduct in Europe. The Code of Conduct, originally established in the US, was developed to guide practices and adherence to ethical standards for online advertising. It seeks to address the concerns surrounding the proper attribution of commissions to independent publishers when end-users are referred to an advertiser's site. Since its release in the US, the Code of Conduct has met a positive response and has helped to create fair opportunities for all types of publishers in the industry. Be Free, Commission Junction and Performics recognize the need for these guidelines around the world and welcome the opportunity to establish the Code in Europe. “As the presence of pay-for-performance advertising has increased, so too has the need for a good practice guide to govern standards for both publishers and the online advertising industry,” said Elizabeth Cholawsky, senior vice president, marketing and product development, Commission Junction. “Commission Junction is pleased to be a key part of this initiative and believes that the Code of Conduct will become as valuable a tool for marketers in Europe as it is in the US.” The service providers, through the Web publishers Code of Conduct, seek to ensure equity and fairness across all publishers by setting standards and guidance that were previously unavailable. Publishers' use of technology to circumvent fair business practices will be in violation of the Code of Conduct and will not be allowed. Issues highlighted in the Code include:
The Publisher Code of Conduct, along with its preamble, which describes the intended implementation of the code, is available for review on all three service providers' sites. About Be Free a wholly owned subsidiary of ValueClick, Inc. Be Free offers cost-effective and measurable ways to attract customers and increase online sales using affiliate and partner marketing programs, search marketing services, and personalized recommendation and merchandising assistant technology. Be Free customers enjoy the flexibility of a standard ASP service or a full service outsourced solution, depending on their performance-based marketing requirements. We service the needs of clients worldwide, including Ask Jeeves, British Airways, and Last Minute Europe. Be Free is headquartered in Marlborough, MA with offices in London, Munich, Paris and Japan. For more information about Be Free and its products and services, visit www.befree.com. About Performics Performics acquires customers for retailers, catalogers and other direct marketers with performance-based online marketing services. Performics provides comprehensive distribution through affiliate marketing, search marketing and e-mail marketing. The company offers a distinctive mix of active account management, advanced market expertise and proprietary tracking technology. Performics develops and implements customized programs that enable clients to acquire and reacquire online customers while only paying for a predetermined sale or action. Performics' interests are squarely aligned financially and strategically with both its marketers and its distribution partners. Performics' clients include America Online, Blair Corp., Bose, CompUSA, Eddie Bauer, Kohl's, Palm, PC Connection, RedEnvelope, Spiegel, Wilsons Leather and more than 180 others. Performics is headquartered in Chicago, IL with offices in New York, San Francisco and London. For additional information, please visit www.performics.com About Commission Junction Commission Junction, a leader in pay-for-performance marketing, delivers advanced solutions that facilitate strategic online relationships between advertisers and publishers, driving accountable results for each client. By publishing performance metrics on advertisers, publishers, and ads within its network and leveraging its own expertise in online marketing through service, education and promotion, Commission Junction creates an open marketplace of low risk and high reward for its clients. The company serves billions of impressions monthly, ranking it among the largest ad networks in the world. Clients include leading online marketers eBay, Expedia, Marbles, Marks & Spencer, MFI, and Argos Additions. Commission Junction is headquartered in Santa Barbara, CA., with offices in San Francisco, New York and London. For additional information, visit www.cj.com/uk or call + 44 (0)207 025 8031. |
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