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MFI Launch Pay-For-Performance Ad Program with Commission Junction MFI Receives Over 350 Publisher Applications for Program in First Week LONDON, UK – 4 April 2002 – After the first week of launch, MFI's pay for performance online advertising program exclusively with Commission Junction has attracted over 350 applications from eager publishers wishing to cash in on the MFI brand and attractive commission rate. The deal with Commission Junction was launched to tie in with the re-launch of the MFI Web site, which now carries 9500 products online plus a unique kitchen design tool and real time order and delivery allocation. The new site design has been created to reflect the look, feel and values of the new Conran Group designed MFI UK stores. MFI will provide a plethora of offers, promotions, links and information that will be attractive to proactive publishers who can benefit from the advertising partnership. Siobhan Fitzpatrick, E-Marketing Manager from MFI said, "I have worked with Commission Junction before and valued the service and technical ability the company offers. The benefits of marketing online through a pay for performance network operator gives MFI a robust tracking and payment management system, a wide network of online publishers and delivers, most importantly, return on investment. This customer acquisition strategy provides us with a route to market that is highly accountable." Commenting on the launch, Nicky Iapino, General Manager of Commission Junction added, "We are delighted to be working with MFI. Our experience across online retail marketing and the performance rates achieved through PFP mechanics for online retailers leads us to believe that MFI and their publishers will become a very profitable program within the network, in a very short space of time. We expect MFI will be consistently within the top ten performing advertisers in the network as a result of the ongoing efforts they are committed to, for example, maintaining publisher communication and providing refreshingly new promotions and offers. More and more online retailers are capitalising and succeeding with pay for performance online advertising in preference to other more costly and risky online strategies." About Commission Junction Commission Junction, a leader in pay-for-performance marketing, delivers advanced solutions that facilitate strategic online relationships between advertisers and publishers, driving accountable results for each client. By publishing performance metrics on advertisers, publishers, and ads within its network and leveraging its own expertise in online marketing through service, education and promotion, Commission Junction creates an open marketplace of low risk and high reward for its clients. The company serves billions of impressions monthly, ranking it among the largest ad networks in the world. Clients include leading online marketers eBay, Expedia, Marbles, Marks & Spencer, MFI, and Argos Additions. Commission Junction is headquartered in Santa Barbara, CA., with offices in San Francisco, New York and London. For additional information, visit www.cj.com/uk or call + 44 (0)207 025 8031. About MFI - http://www.mfi.co.uk MFI are the UK's leading furniture retailer with over 200 stores and 35 years of experience. |
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